Living in Suburbia


Warning: I am going to write about extremely boring shit for a few posts.

When we moved to Arizona in 2003, we were moving to Tucson. A great place, lots of charm, but truly a no plan sort of place for how they let growth happen. Consequently, you had lots of little communities scattered all over without rhyme or reason. We lived on the far east side of town, in a fairly low density neighborhood. We lived at the end of a road, with a lot of open space around us. We liked it.

Then last year we moved to Chandler, a suburb in south-east Phoenix. It is everything that Tucson is not. Well planned, plenty of green space, well maintained cities, enough population density to support local businesses (stores, restaurants and the like). The sidewalks are paved, and there are street lights. Yes, it is hotter then hell here, but the myth that Tucson was 10F cooler is pretty much debunked (we both track each other quite closely).

Why do people still do this?
Why do people still do this?

But Phoenix is a big city, there is no denial of that fact.

Chandler is where Intel is located. The Kyrene school district is one of the best in the state (all that Intel tax money), and the neighborhoods are well groomed.

But, I experience something here at a scale that is astounding in this day and age. Direct door hanger marketing. Almost every day, I come home to find a pitch, coupons, or offerings of service. Landscapers trying to sell their services (lots and lots of them ply their trade here), Baskin Robbins trying to get people to have a treat, house cleaning services, even the local Auto Row has put hangers on the door. Sigh.

I thought that this primitive form of direct marketing had gone the way of the Do Do. Apparently not, as it is alive and well, flourishing here in SE Phoenix.

In Tucson we had very little of this. Maybe a couple times a year. Before that in San Jose, I don’t recall EVERY having a door tag on my condo or any place I rented or lived. (There probably were some, but not enough to be memorable.)

Well, I guess it is better than the crap that is Groupon.

Next up: The joys of shopping with extreme couponers.

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By geoffand


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June 2013

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