As I have been focused on the various roles of digital transformation, researching how it affects individuals across the organization, I stumbled on an interesting article in the NY Times that embodied the phenomenon in a way that hadn’t occurred to me.
This article was around the ground game of the coming election (2016 US Presidential) in Las Vegas Nevada. Shadowing a doorbell ringer, a person who goes door to door to remind people of the importance of voting in the election. An offhand reference to this doorbell ringer consulting her smartphone to find the next target of her efforts. Continue reading →