Customer success. When you hear it, what does it call to mind? Your customers winning in the market? The warm thought that you have helped them achieve their goals? That your technology is delivering quantifiable benefits to your customer’s bottom line?
Yes. To all of this. However, there is a more formal definition that is gaining currency. But, before we get to that, let’s digress a bit and talk about Digital Transformation, and how that is causing significant disruption in the modern business world.