Innovation Management

As I research the Innovation process in preparation for a potential training program around Innovation Management, there are several thoughts that are swirling in my head.
Being a long time technical marketer, I am familiar with many of the “Chasmista’s” methodologies (loosely the body of thought inspired by Geoffrey Moore and his seminal work “Crossing the Chasm”), the concept of disruption, innovation, “tornado” markets are all well captured.

But I have also read practical marketing advice from Theodore Levin (in “The Marketing Imagination”) that innovation is often difficult, and that the leaders in innovation are frequently not the dominant force in the market, that often it is better to get the second bite at the apple (let someone else do that difficult work, and apply their learning to have cost, scale, or other advantages – The irony being that Apple often is seen as an innovator, but in reality, they are far better at that second bite.) Continue reading →

Digital Transformation and the GOtV efforts

As I have been focused on the various roles of digital transformation, researching how it affects individuals across the organization, I stumbled on an interesting article in the NY Times that embodied the phenomenon in a way that hadn’t occurred to me.

This article was around the ground game of the coming election (2016 US Presidential) in Las Vegas Nevada. Shadowing a doorbell ringer, a person who goes door to door to remind people of the importance of voting in the election. An offhand reference to this doorbell ringer consulting her smartphone to find the next target of her efforts. Continue reading →