Apple Music has won my latest battle for my ears. As is often the case, Apple isn’t first to market (or even second), but when they do get to market, they have the best service, most polished interface, and it “just works“. After only 3 weeks of my 3 month trial, it is time to dump Spotify.

Dear Spotify,

I know this may be hard to take, but it is time to move on from your service. It isn’t you, it’s me. Wait, who am I kidding, it is you and the shortcomings you have. I can’t blame you, as I am sure that some of it is due to your agreements with the rights’ holders. But regardless, it is time to say “goodbye“.

I remember when Spotify came to the US, and I eagerly got in the early access list. The thought of access to a huge library of music, with the ability to sample as much as I wanted whenever I wanted. At the time, the only other option were the Internet Radio stations, and while I liked Pandora, I found that it took endless grooming of their stations to match my tastes.

With your service, I could create as many playlists with just the music I wanted. No limit on how often I could listen to the same songs. It was like having my library wherever I went.

I jumped at the chance to pay for the service, never once questioning the $10 a month. The Spotify app for my iPhone was a great way to take my tunes with me.

There were some second guesses along the way. Google’s Play music service when they launched the “All Access” subscription was briefly a contender. They had good coverage of genre’s in my taste in their library. Plus they had the benefit of having my entire music library uploaded. But alas, their streaming performance, uh, what is the term? Yes, “it sucked donkey balls“. Skips, pauses, and general shitty-ness. Even when they released a Chrome extension to better integrate it, it sucked.

So I returned to Spotify after flirting with the $2 a month cheaper Google All Access service.

I was satisfied, but there were still some issues. Your curated playlists for classic rock, and hard rock were stale. Worse yet, had some odd selections (note: in no universe does the Foo Fighters qualify as “Classic Rock”) Listening for hours each day, you quickly hear your “radio” stations repeat tracks. Yeah, I get that they are just a play list with some randomness tossed in, but I buy my music and listen to my library to not have the top 40 bullshit crammed down my throat.

The final nail in the coffin was the launch of Apple’s new streaming service. I am about 3 weeks into my 3 months free trial, but I already know that it will be the one that I keep. There are lots of reasons, but off the top of my head I have noticed:

• The curated playlists are great. It is like they can read my mind, when I am trying to put together a mix CD. Doesn’t matter the genre, Heavy Metal, Classic Rock, Guitar Heros, Jazz, Blues, they nail it.
• The “For You” Suggested listenings. Like when I was a Pandora user, if you painstakingly groom your stations, their algorithms pick some awesome tunes. The “For You” selections are a few suggested playlists rolled out and refreshed daily. Each day, there are some great things to listen to, playlists that are 70 – 90 minutes long. Last Wednesday, it offered up Deep Tracks of Yes. 90 minutes of outstanding music.
• I have access to my entire library. Minor point, (or maybe it is major) but my entire collection of music is in the Apple cloud, so if I feel like digging up an ancient Yngwie Malmsteen track from his first album, it is there. So even where Spotify had holes (like for the longest time with AC/DC, or still with Paul Gilbert) I can just call it up.
• User experience. A lot of people bag on iTunes. Hell, on Windows, I will concede that it blows chunks. However, the last two major revisions Apple has done a lot to improve the usability, and reduce the clutter. As a product manager, I know that iterative releases, and the tendency to glom shit into the main application is hard to battle, so clearly iTunes had become a multi-headed hydra. But it is getting a lot better.

While I could afford to keep two streaming services going, I am not going to lie, I haven’t fired up Spotify in over 2 weeks. It has already lost the battle.

From the outside looking in, I am not even sure that I could offer advice as to how to improve the service to beat Apple’s Music. I suspect that you will have a valid market position for the people who loathe Apple and all things it releases. But will that be enough to keep you close enough to profitable? Time will tell, but my bet is that Spotify will try mightily, but fail to grow to be consistently profitable.