One core aspect of the product and marketing role is to get insight on the competitive landscape. Apart from what you can find from their websites, you will want to dig deeper, and gain understanding of their business. Fortunately, there are several sources to go to. Some of these are free, and some are not, but if you can get access to these, I highly recommend taking full advantage. Dunn and...
Once in a while, I will stumble across something that is unique, and memorable. Being in marketing, I have a finely tuned eye for clever messaging. Recently, my spidey sense went all tingly. NanoSensors, part of the NanoWorld group, was exhibiting in our distributor’s booth at the JASIS conference in Japan. They had some cool swag, nifty pens, and the like. However, as my hair had become...
I am often asked what a typical day looks like. It is hard to describe in general, because one of the things about being a product manager is that I get tossed tasks, and crises all the time. So, what does a day in the life look like? 7:30AM – Arrive. Check email, find an urgent request to do a competitive analysis of one of our products with a down market competitor (clearly inferior, and...
About 6 months ago, I started a new job. The former product manager had left about 18 months prior to my arrival, and they "limped" along. Now, I am going through sales presentations, sales training decks and curriculae and I am aghast at what I h...
I am doing a market analysis to help us decide where we want to spend our next development dollars on. To accomplish this, I really need to get a good idea of their revenue. Top down, I took the bible, the accepted research. I also took the number...