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RC – Essentials
If you are new to the world of RC Cars, it is a good idea to begin to build out your tools and spares to support the hobby.
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The Dreaded Zombie Product
At every company I have been at with some history (more than a decade or two), I have found there to be at least one product that is long beyond the “Milk it” stage. Orders have dropped off, and customers have moved to either a different technology, or into a replacement product. Of course, you…
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Strategic Marketing Definition
The words “Strategic Marketing” evokes grand ideas and concepts. But as with many phrases, there is more than a little bit of ambiguity in the perception of those who hear it. Different groups within the organization will likely have quite different interpretations of “Strategic Marketing” Sales When Sales hears the term “Strategic Marketing,” they think…
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Managing un-sexy products
If you follow the #prodmgmt or #prodmktg hashtags on Twitter, and the ever increasing variety of product management blogs, it would seem like every product management job is some leading edge, hyper tech start up product that is positioned to be the next Facebook, (or Dropbox, or {insert cool cloud technology}). However, it is much…
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Product Management Truths
Being in the product management / product marketing game a long time, these are some truths that have been constants across my career. Time and time again, there are the same challenges, and I suspect that many of you have similar or related tales. This is by far not a complete list, but it is…
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Five little words
Five little words. “That feature doesn’t sell products“. Seems innocuous enough, but it is the death of product development when uttered by engineering. Product Management is tasked with defining what a product should do, what features are needed, and how to compare/differentiate vis-a-vis with the competitors. We write requirements, and guide them into and through…
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Attributes of a Product Manager
The role of Product Manager is demanding in any organization. The list of what it takes to be successful is long, and daunting. A great product manager is a great communicator, has technical chops, can climb enormous learning curves with ease, and can contribute at all levels in the organization, from the production floor to the…