TagCSM

The role of Customer Success Manager is a key part of the digital transformation of business, driving both ARR and Lifetime Customer Value up Digital Transformation, it’s all the rage, and doing a simple Google search yields a plethora of hits, from training to consultants, to the big market research companies, all weighing in. This wave of disruption continues to grow, and brings with it...

Customer success. When you hear it, what does it call to mind? Your customers winning in the market? The warm thought that you have helped them achieve their goals? That your technology is delivering quantifiable benefits to your customer’s bottom line? Yes. To all of this. However, there is a more formal definition that is gaining currency. But, before we get to that, let’s digress a...