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Opt out marketing mail messages
We all get a lot of spam. I have int he past, used one of my mail accounts to register for something or other. Don’t know what it was, but it seemed to bring a few offers of “XYZ market report” or “Reach KLM decision makers in solar technology”. O…
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Why is it that sales’s first reaction to something new is to give it away?
I know that I can’t be unique here. We develop a really cool new feature/module/functionality. Early validation and customer feedback is hugely positive. Phrases like “game changing” “revolutionary” “must have at any cost” are bantered about. Then…